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Katoomba NSW

+61 450 885 002

Braenchild Media provides a range of media services, including graphic design, proofreading, editing, and copywriting. We specialise in exhibition design. 

Published Work

Braenchild Media not only provides quality copywriting and editing, but we also love to write for publications too. Have a look through some of our journalistic work, and feel free to get in contact.



The What, Who, How & Why Building interpretive support models for the design of pediatric health education materials

Willhemina Wahlin and Belinda Paulovich

Designing information for pediatric health education that is easily interpreted by patients is complicated by factors including attitudes and complex power relationships. This study examines such factors in relation to three pediatric health education case studies on asthma management, chronic functional constipation and rehabilitation. They emphasize direct communication with pediatric patients with a view to increasing patient empowerment. Strategic graphic design is employed in collaboration with clinicians to create multimodal semiotic resources. This paper examines these cases within Wahlin’s CHaSSMM Model (Wahlin 2015), which combines social semiotics with multimodality and critical hermeneutics. CHaSSMM’s potential is making explicit the project’s underlying power structures and meaning potential of multimodal, semiotic resources. It begins with an overview of the pediatric health education case studies and the CHaSSMM Model of analysis, and then explains how CHaSSMM can provide support for the planning and interpretive stages of design projects.


Doi: 10.1075/idj.23.2.05wah

Issue: 2

Volume: 23

Page Numbers: 162 –172

Publication Date: 2017

Publication Name: Information Design Journal


Difficult Exhibitions in Difficult Sites: An Investigation of Exhibition Design Practice for The Rescuers in Bosnia and Herzegovina

Willhemina Wahlin and Leora Kahn


This study looks at the design practice behind the exhibition, Picturing Moral Courage: The Rescuers. This ‘difficult’ exhibition, which has been displayed within the public spaces of 13 cities in Bosnia and Herzegovina (BIH) since 2011, centres on the stories of ordinary people who saved the lives of ‘others’ from enemy groups during genocide. We examine some of the practice-led questions that were raised during the design of the exhibit, and outline a propositional conceptual theoretical model of analysis that combines critical hermeneutics with social semiotic, multimodal analysis, in order to support design practice.

Doi: 10.1080/14606925.2015.1054208

Issue: 4

Volume: 18

Page Numbers: 535–554

Publication Date: 2016

Publication Name: The Design Journal


Book Chapters

Wahlin, Willhemina and K Natsuda (2008) “Powering up a nation: Energy security in Japan and Australia”, Global Energy Security: Issues and Country Perspectives, ICFAI University Press, Hyderabad: 174-87.



Wahlin, Willhemina (2006) “Powering up a nation: Energy security in Japan and Australia”,
in the Australian Review of Public Affairs, 12 November 2006


Magazines (also available on EBSCO)

Wahlin, Willhemina. “Sonic Boom.” J@pan Inc., no. 67 (2006): 8-13.

Wahlin, Willhemina. “A Creative Avenue for the Maverick Japanese.” J@pan Inc., no. 71 (2007): 42-43.

Wahlin, Willhemina. “Buying a Property in Japan. (Cover Story).” J@pan Inc., no. 66 (2006): 24-27.

Wahlin, Willhemina. “Liquid Gold: Is LNG the Next Oil?” J@pan Inc., no. 66 (2006): 4-7.
Wahlin, Willhemina. “National Treasure: Protecting Japan's Intellectual Property.” J@pan Inc., no. 72 (2007): 58-61.

Wahlin, Willhemina. “The Waste Trade.” J@pan Inc., no. 83/84 (2008): 32-33.

Wahlin, Willhemina, and Kaoru Natsuda. “Can Japan Please Stand Up?” J@pan Inc., no. 78 (2008): 53-55.

Wahlin, Willhemina. “One Village One Product.” J@pan Inc., no. 75 (2008):

Wahlin, Willhemina. “Power Sourcing.” J@pan Inc., no. 69 (2006): 4-7.

Wahlin, Willhemina. “Women in the Workplace in Japan.” 58-62: J@pan Inc., 2007.



Cameron, Deborah and Willhemina Wahlin. “Maid in Japan”, in The Sydney Morning Herald, 11 October 2005, [online:]

Wahlin, Willhemina. “The Secret Life of Japan’s Homely Hermits”, in The Sydney Morning Herald, 1 March 2006 [online:

Wahlin, Willhemina. “Dramatic stretch to bridge one of the great divides”, in The Sydney Morning Herald, 13 December 2005 [print version only, online version reproduced at: